A 25-second spec ad for Bite toothpaste bits, a toothpaste you chew instead of squeeze. It's a fast talking head, made in the style the brand already runs: one creator, close to the lens, showing every step. The idea came from Bite's own line, "Ditch the tube". She holds the jar to the camera, explains the bits, bites one, brushes, and shows her teeth.

What I did

I read the product page first and kept only what Bite says itself: chew a bit, brush with a wet toothbrush, it foams, the glass jar is refillable, and the nano-hydroxyapatite is there "to strengthen enamel and reduce sensitivity". Then I built Mara, 22, with her teeth as her signature. In an ad for toothpaste, the teeth have to be the same in every shot, so they went into the character sheet with her lips parted. A product sheet and a scale reference showed the model how small one bit is next to her fingers, and a bright bathroom with a terracotta wall gave her a place to talk. Six shots, no voice-over, only her talking.

What I changed

The first version was a roommate comedy: one tube, three toothbrushes, a voice from the hallway. Then I watched what Bite runs on Meta and rewrote it as a fast talking head. Her first character sheet came out with her mouth closed and two piercings. A new sheet, with the mouth rule at the top of the prompt. No "Okay" at the start. And she talks first, then chews and brushes in silence, never both at once.

What I learned

If the product is about a body part, lock that body part before you lock the face. Study what the brand already runs before you write a joke it would never use. And a person can't talk with a toothbrush in her mouth, so the script has to give the action its own seconds.