AI video creatives

Anyone can generate a shot. Knowing which shot is the work.

Creative direction and end-to-end production for short-form AI video: brief, story, casting, shotlist, generation, edit.

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Brief → shot

Two keyframes and one generation. The rest is direction.

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Selected work

Four cases, not a reel

Each one with the brief behind it.Spec ads, client work and one short film. The thinking behind each one.

01
UGC / performanceSpec ad · 0:23

SolaWave: Three Minutes

She bought it for her wrinkles. She uses it for the three minutes nobody needs her. A deadpan hook instead of the category's before/after.

Seedance 2.0GPT Image 2ElevenLabs
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0:239:16
02
App adClient brief, live app · 0:34

Bifa: Just Ask

Sunday, she plans the week with Claude. The rest of the week, she just asks. Everyone sells AI that makes the task; this one sells context.

Seedance 2.0GPT Image 2ElevenLabs
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0:349:16
03
CGI fragrance filmSpec ad · 0:15

PHLUR: Missing Person

You can't smell a feed, so the film has to make you feel it: every spray lands like a touch, and at the end her shadow isn't alone.

Seedance 2.0GPT Image 2Suno
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0:159:16
04
Short filmSelf-initiated · 1:34

The Door

She walks through a door, out of an overwhelmed present and into the early 2000s. Coming back is the hard part. Cold light now, warm light then, and an ending I left open.

Seedance 2.0HiggsfieldNative SFX
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1:3416:9

Process

How the work gets made

The generation is maybe fifteen percent of it. Here is the rest, in the order it happens.

01 · Brief

What is this ad actually for?

Audience, objection, the one thing they must believe by second three. Written down before anything visual exists.

02 · Direction

Casting, tone, and the look

Character sheets, reference frames, a colour and lens language the whole piece has to obey.

03 · Shotlist

Every second accounted for

Numbered shots with duration, framing, movement and dialogue. The document that makes prompting cheap.

04 · Generation & edit

Selection, not luck

Generate against the list, cut, grade, sound. Most of the skill here is knowing which take to throw away.

Tools, daily

Seedance 2.0 / 2.5/Kling/Higgsfield/Veo/Minimax/HeyGen/Nano Banana Pro/GPT Image 2/Soul Cinema

Lab

Made just to see

Spec work on real products. The brands are real; none of them commissioned these ads. Alongside them are a few personal experiments. Each piece is a test of a format, a voice or a technique, built solo, from character to final cut.

A grandmother at a birthday table with candles, inside a card on Suno's orange aura

Spec ad / product film · Oct 2026

Suno: One Sentence

Every song starts as one sentence: a typed prompt becomes a song, and the song becomes four real-life moments.

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The Bifa logo and its tagline on a dark background

Launch film / built in code · Oct 2026

Bifa: Tick It Off

In Romanian, bifă means tick: one task travels all the way to Done, and the final tick becomes the logo.

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A ginger kitten with turquoise eyes giving a sly side-eye in a kitchen at night

Animation / story · Oct 2026

Smalls - The 3 a.m. Wake-up

A full bowl, the broth out of reach, and an owner about to be woken up.

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A red-haired cartoon man in a navy blazer pressing his ear to a white fridge door

Animation / story · Nov 2026

Tile: Somewhere safe

He lost his keys. She found them in the fridge. Then she lost her phone.

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A woman in bed looking at her partner, who holds a small earplug case

UGC / story · Oct 2026

Loop Dream: The Pillow

He snores. She reaches for the pillow. Then the earplugs come out.

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A woman holding a jar of Bite toothpaste bits up to the camera

UGC / talking head · Oct 2026

Bite: Ditch the tube

Toothpaste bits, explained to camera in under thirty seconds.

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Two Graza olive oil bottles next to a wrap on a wooden board

Cinematic / food · Oct 2026

Graza: The Wrap

Sizzle in the pan, Drizzle at the end, and the bottle in every shot.

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A woman in glasses holding a pouch of Javvy Protein Coffee

UGC / talking head · Oct 2026

Javvy Protein Coffee: Back to work

Three deadlines, no coffee run: one scoop and she's back at the laptop.

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A woman with long blonde curls smiling at the camera

UGC / transformation · Oct 2026

Kitsch: Heatless curls, overnight

Wrapped at night, curls in the morning, the same hair through every state.

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A woman with red hair and a blue star patch on her cheek

UGC / Gen Z · Oct 2026

Starface: Make it a look

A pimple today, a party tonight: she makes it a look.

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A woman with curly hair holding an orange spray bottle

UGC / day-in-the-life · Oct 2026

Tower 28: Spritz and go

One day, three spritzes: morning, after pilates, at the desk.

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A woman in a white robe holding a serum bottle in her bathroom

UGC / routine · Oct 2026

Cocokind: They tell you what's in it

An evening routine for a brand that tells you exactly what's inside.

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A woman with white wings on a rooftop at night

Fashion / motion & lighting test · Aug 2026

Angel: a lighting & camera test

White wings on a rooftop at night, lit by one hard light and not much else.

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Mid-frame from the scroll-driven hero animation

Interactive · Oct 2026

Five seconds, four tries

The hero at the top of this page, and the sixth finger I only found by scrolling slowly.

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A woman in a white dress on the shore at sunset

Light & movement · Oct 2026

Golden hour

A sheer dress, a beach and the last of the sun: no story, just light and movement.

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A dancer in white tulle among white curtains

Light & movement · Oct 2026

White room

A dancer in white tulle in a white room, and how to keep her from disappearing into it.

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Portrait of Ioana in a black leather jacket, lit from behind in red

About

I came to this from making a lot of video, fast, and then wanting it to be good.

I'm Ioana. I run AI Visuals and I work the whole pipeline alone: turning a request into a brief, building the character, planning the shots, generating, cutting, finishing. Remote, comfortable overlapping with US hours.

The volume taught me the tools. The last year has been about learning to decide: which idea earns the budget, which frame carries the story, which take is honest.

Questions

I give a FAQ

Can you work with our in-house team or agency?

Yes. I can run a piece end to end on my own, or take only the part you need. The work always goes in the same order: brief, direction, shotlist, then generation and edit. You sign off each step before the next one starts, so the character is approved before the final generations, not after.

What do you need from a brief?

Two things: what the ad has to do, and who it has to convince. From there I write the brief down before anything visual exists: the audience, their objection, and the one thing they must believe by second three. If you don't have a brief yet, a few lines and a short call are enough. For a real product, I also need clear product photos, so the scale and the details match the real thing.

How long does a project take?

I give you a delivery date with the quote, once we've talked through the brief. It depends on the length and on how many versions you want to test. Most of the time goes into thinking, not generating: generation is maybe fifteen percent of the work. The four cases on this site took between about 3 and 16 hours of production each.

Who owns the videos you make?

You do. Once the project is paid, the final video and its files are yours to run as ads, wherever you need them. I'd like to show the work in my portfolio. If it has to stay private, or its use is limited in any way, we agree on that in writing before I start.

Do you work US hours?

Yes. I work remotely, and I'm comfortable overlapping with US hours. Calls and reviews happen in your working day, and the time difference helps: I can work on your notes while it's night in the US. On a tight deadline, I can move my day later so we overlap more.

When is AI video the wrong choice?

When the ad has to prove something real. A generated face can't honestly show what a skin product did over 30 days, so I won't make that kind of before/after. The same goes for real testimonials, a founder speaking to camera, or anything a viewer expects to have been filmed. Tell me what the ad has to do and who it has to convince, and I'll tell you honestly whether AI video is the right way to make it.

Are you open to a full-time role, a contract, or only projects?

All three: single projects, a longer contract, or a role inside a team that makes paid-social video. For a project, I quote after a short call about the brief. The price depends on the length, the number of versions to test, and how much has to be built from scratch.

Contact

Got something that needs directing?

Tell me what the ad has to do and who it has to convince. I'll tell you honestly whether AI video is the right way to make it.

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