SolaWave: Three Minutes
She bought it for her wrinkles. She uses it for the three minutes nobody needs her. A deadpan hook instead of the category's before/after.
Read the caseCreative direction and end-to-end production for short-form AI video: brief, story, casting, shotlist, generation, edit.
Brief → shot
Two keyframes and one generation. The rest is direction.
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Step inside the frame.
Selected work
Each one with the brief behind it.Spec ads, client work and one short film. The thinking behind each one.
She bought it for her wrinkles. She uses it for the three minutes nobody needs her. A deadpan hook instead of the category's before/after.
Read the caseSunday, she plans the week with Claude. The rest of the week, she just asks. Everyone sells AI that makes the task; this one sells context.
Read the caseYou can't smell a feed, so the film has to make you feel it: every spray lands like a touch, and at the end her shadow isn't alone.
Read the caseShe walks through a door, out of an overwhelmed present and into the early 2000s. Coming back is the hard part. Cold light now, warm light then, and an ending I left open.
Read the caseProcess
The generation is maybe fifteen percent of it. Here is the rest, in the order it happens.
01 · Brief
Audience, objection, the one thing they must believe by second three. Written down before anything visual exists.
02 · Direction
Character sheets, reference frames, a colour and lens language the whole piece has to obey.
03 · Shotlist
Numbered shots with duration, framing, movement and dialogue. The document that makes prompting cheap.
04 · Generation & edit
Generate against the list, cut, grade, sound. Most of the skill here is knowing which take to throw away.
Tools, daily
Lab
Spec work on real products. The brands are real; none of them commissioned these ads. Alongside them are a few personal experiments. Each piece is a test of a format, a voice or a technique, built solo, from character to final cut.

Spec ad / product film · Oct 2026
Every song starts as one sentence: a typed prompt becomes a song, and the song becomes four real-life moments.
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Launch film / built in code · Oct 2026
In Romanian, bifă means tick: one task travels all the way to Done, and the final tick becomes the logo.
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Animation / story · Oct 2026
A full bowl, the broth out of reach, and an owner about to be woken up.
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Animation / story · Nov 2026
He lost his keys. She found them in the fridge. Then she lost her phone.
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UGC / story · Oct 2026
He snores. She reaches for the pillow. Then the earplugs come out.
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UGC / talking head · Oct 2026
Toothpaste bits, explained to camera in under thirty seconds.
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Cinematic / food · Oct 2026
Sizzle in the pan, Drizzle at the end, and the bottle in every shot.
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UGC / talking head · Oct 2026
Three deadlines, no coffee run: one scoop and she's back at the laptop.
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UGC / transformation · Oct 2026
Wrapped at night, curls in the morning, the same hair through every state.
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UGC / Gen Z · Oct 2026
A pimple today, a party tonight: she makes it a look.
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UGC / day-in-the-life · Oct 2026
One day, three spritzes: morning, after pilates, at the desk.
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UGC / routine · Oct 2026
An evening routine for a brand that tells you exactly what's inside.
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Fashion / motion & lighting test · Aug 2026
White wings on a rooftop at night, lit by one hard light and not much else.
Read the note →Interactive · Oct 2026
The hero at the top of this page, and the sixth finger I only found by scrolling slowly.
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Light & movement · Oct 2026
A sheer dress, a beach and the last of the sun: no story, just light and movement.
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Light & movement · Oct 2026
A dancer in white tulle in a white room, and how to keep her from disappearing into it.
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About
I'm Ioana. I run AI Visuals and I work the whole pipeline alone: turning a request into a brief, building the character, planning the shots, generating, cutting, finishing. Remote, comfortable overlapping with US hours.
The volume taught me the tools. The last year has been about learning to decide: which idea earns the budget, which frame carries the story, which take is honest.
Questions
Yes. I can run a piece end to end on my own, or take only the part you need. The work always goes in the same order: brief, direction, shotlist, then generation and edit. You sign off each step before the next one starts, so the character is approved before the final generations, not after.
Two things: what the ad has to do, and who it has to convince. From there I write the brief down before anything visual exists: the audience, their objection, and the one thing they must believe by second three. If you don't have a brief yet, a few lines and a short call are enough. For a real product, I also need clear product photos, so the scale and the details match the real thing.
I give you a delivery date with the quote, once we've talked through the brief. It depends on the length and on how many versions you want to test. Most of the time goes into thinking, not generating: generation is maybe fifteen percent of the work. The four cases on this site took between about 3 and 16 hours of production each.
You do. Once the project is paid, the final video and its files are yours to run as ads, wherever you need them. I'd like to show the work in my portfolio. If it has to stay private, or its use is limited in any way, we agree on that in writing before I start.
Yes. I work remotely, and I'm comfortable overlapping with US hours. Calls and reviews happen in your working day, and the time difference helps: I can work on your notes while it's night in the US. On a tight deadline, I can move my day later so we overlap more.
When the ad has to prove something real. A generated face can't honestly show what a skin product did over 30 days, so I won't make that kind of before/after. The same goes for real testimonials, a founder speaking to camera, or anything a viewer expects to have been filmed. Tell me what the ad has to do and who it has to convince, and I'll tell you honestly whether AI video is the right way to make it.
All three: single projects, a longer contract, or a role inside a team that makes paid-social video. For a project, I quote after a short call about the brief. The price depends on the length, the number of versions to test, and how much has to be built from scratch.
Contact
Tell me what the ad has to do and who it has to convince. I'll tell you honestly whether AI video is the right way to make it.