A 28-second spec ad for Graza, an olive oil sold in squeeze bottles: Sizzle for cooking, Drizzle for finishing. It's a cinematic food spot with eighteen cuts in thirty seconds, the most I had put into one generation. The idea is in the two names: Sizzle goes into the pan, Drizzle goes on at the end. A home cook makes a pork wrap, and the bottle stays in the frame from the first pour to the last bite.

What I did

I studied the two bottles first, because they look alike: Sizzle taller with a yellow label, Drizzle shorter with a mint one. The product sheet showed both side by side, and a scale reference showed one in his hand. Then I built Theo, 27, a home cook rather than a chef, and a small rented kitchen in the evening light. I wrote the cook in eighteen short beats: oil, onions, pork, sauce, the wrap, the drizzle, the bite. The voice-over uses only Graza's own lines: "Use it every day, in every way", "Made for eating, never heating", "Olive oil the way it should be".

What I changed

My first plan was a UGC joke about a glass bottle that pours too much. I went cinematic instead. Theo kept coming out in an apron, even after I asked for none. A navy sweatshirt and jeans, and the word apron taken out of the prompt. The prompt was over the model's limit. Shorter, without losing a single shot. And the model's voice didn't sound right, so I recorded the voice-over again in ElevenLabs.

What I learned

When two products look alike, describe what tells them apart in every shot. Never name the thing you don't want: the model reads the word and draws it. And the generated voice is the easiest part to replace, so replace it.