Films

Just the films

Every case study and lab note, as the film it ended in. Pick a tool or a look to narrow them down. Each one plays right here, and the link under it opens the thinking behind it.

  • 0:23

    Case studyUGC / performance · 9:16

    SolaWave: Three Minutes

    Spec ad, real product: not affiliated with SolaWave.

    Seedance 2.0 · GPT Image 2 · ElevenLabs · CapCut

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  • 0:34

    Case studyApp ad · 9:16

    Bifa: Just Ask

    Seedance 2.0 · GPT Image 2 · ElevenLabs · CapCut

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  • 0:15

    Case studyCGI fragrance film · 9:16

    PHLUR: Missing Person

    Spec ad, real product: not affiliated with PHLUR.

    Seedance 2.0 · GPT Image 2 · Suno · CapCut

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  • 1:34

    Case studyShort film · 16:9

    The Door

    Seedance 2.0 · Higgsfield · Native SFX

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  • 0:30

    Lab noteSpec ad / product film · 16:9

    Suno: One Sentence

    Spec ad, real product: not affiliated with Suno.

    Seedance 2.0 · ElevenLabs · Claude Opus 5.5

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  • 0:25

    Lab noteLaunch film / built in code · 16:9

    Bifa: Tick It Off

    ElevenLabs · Claude

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  • 0:28

    Lab noteAnimation / story · 9:16

    Smalls - The 3 a.m. Wake-up

    Spec ad, real product: not affiliated with Smalls.

    GPT Image 2 · Wan 3.0

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  • 0:17

    Lab noteAnimation / story · 9:16

    Tile: Somewhere safe

    Spec ad, real product: not affiliated with Tile.

    GPT Image 2 · Wan 3.0

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  • 0:26

    Lab noteUGC / story · 9:16

    Loop Dream: The Pillow

    Spec ad, real product: not affiliated with Loop.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:25

    Lab noteUGC / talking head · 9:16

    Bite: Ditch the tube

    Spec ad, real product: not affiliated with Bite.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:28

    Lab noteCinematic / food · 9:16

    Graza: The Wrap

    Spec ad, real product: not affiliated with Graza.

    GPT Image 2 · Wan 3.0 · ElevenLabs · CapCut

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  • 0:29

    Lab noteUGC / talking head · 9:16

    Javvy Protein Coffee: Back to work

    Spec ad, real product: not affiliated with Javvy.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:26

    Lab noteUGC / transformation · 9:16

    Kitsch: Heatless curls, overnight

    Spec ad, real product: not affiliated with Kitsch.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:30

    Lab noteUGC / Gen Z · 9:16

    Starface: Make it a look

    Spec ad, real product: not affiliated with Starface.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:29

    Lab noteUGC / day-in-the-life · 9:16

    Tower 28: Spritz and go

    Spec ad, real product: not affiliated with Tower 28.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:29

    Lab noteUGC / routine · 9:16

    Cocokind: They tell you what's in it

    Spec ad, real product: not affiliated with Cocokind.

    GPT Image 2 · Wan 3.0 · CapCut

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  • 0:20

    Lab noteFashion / motion & lighting test · 9:16

    Angel: a lighting & camera test

    Seedance 2.0 · Nano Banana Pro

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  • 0:05

    Lab noteInteractive · 16:9

    Five seconds, four tries

    Seedance · GPT Image 2 · Kling · Claude

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  • 0:26

    Lab noteLight & movement · 9:16

    Golden hour

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  • 0:31

    Lab noteLight & movement · 9:16

    White room

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